Missing out on clients? Get a Mobile-Friendly website
We all are perfectly aware of the importance a website holds in a business today. From narrating the brand story to providing information about your product and services, an effective website lays a direct ground foundation of your connection with the clients. The goal is to speak to the client needs and even create a want where it’s not. You might have a dynamic website that is great to look at and also engages the customer on the desktop, but if it’s not mobile-friendly, let me tell you my friend you are missing great deal of business.
Understand mobile technology today
Technology driven world that we are in as of now, mobile internet traffic has by far exceeded the desktop traffic by quite a margin. Desktops and laptops are a steady platform but in the fast paced world mobile devices are used on the go. People of all ages are into smartphones to work online, read news, browse social media, and chat with friends. Smartphones offer constant access to content which has created a demand for instant information, anywhere any time. Due to which many websites have adapted the mobile friendly format, which allows the website visitor to get the needed information whether they are sitting on the desk or on the move.
Why it’s important to have a mobile-friendly website?
If you are still in a dilemma, “Are mobile visitors that important?”
Let’s dive into the statistics to confirm that that more than half of the digital traffic online comes from mobile devices and mobile apps. Roughly estimated depending on the industry of course, according to Google more than 50% of the people who search for the product or services are mobile users.
Even if it’s as low as 25%, are you willing to lose that many clients that were looking for the exactly same thing that your brand was offering?
Neglecting such a significant figure of traffic is obviously not a very practical decision. That’s not all but the fact that your website is not up to mark when considering the web standards i.e. mobile friendly also negatively affects your overall triumph in search engines.
Once upon a time Mobile friendly website was an option but not anymore, it’s a necessary move now.
Mobile-Friendly sites are now the new romance of Google and also considered an important ranking factor. There were speculations that Google may have been valuing websites that can cater both mobile and desktop visitors. Google with the supremacy of being one of the most significant search engines has now publically announced that mobile friendliness will have a powerful effect on the ranking factor. Clearly stating, Google will be expanding their use of mobile friendliness as a ranking factor.
There are plenty of factors in the ranking algorithm that leaves us puzzled but as of mobile friendliness, it quite clear. The mobile testing tool pays attention to not just how the looks but also the performance of your mobile page and the mobile speed score.
I am sure once in while you also stumble on a website that isn’t mobile friendly. You be checking out the store you are planning to go or a restaurant, how frustrating it is to pinch and zoom on each section of the website to navigate or read. This is not what you would want for your brand of course. Here are some more factors that you might need to consider when weighing the importance of a website being mobile friendly.
Reasons to have mobile-friendly websites
Users’ preference: There might be million uses of desktop for personal or professional purposes, but it’s not like those people aren’t in touch with smart phones. It is fast paced world and you have to agree that we all have gotten used to instant access to information. So it is a very obvious expectation of the user to find any brand that they came across while being on desktop computers.
Boost your sales: Mobile Friendly website allows website visitors to instantly contact you with direct and easy clickable buttons, which in case of a website search require the user to write the number down then dial it on their mobile in order to reach you. Hectic isn’t it? Web based purchasing has taken a great level of blow-up, so it is a great time to extend your websites accessibility to easily contactable, thus instantly adding a sense of trust among the visitors.
Web Traffic: You have the upper-hand of reaching a wider audience anytime, anywhere with mobile-friendly website. You would want to offer your clients and visitors a seamless experience because the first impression itself helps them figure out whether these users are interested in your business or not. Evidently a mobile friendly webpage looks flawless and is easy to navigate as compared to a non-mobile-friendly one.
Mobile friendly website affects Google ranking: Google’s all-important algorithm makes a mobile friendly website a priority. A great margin of people on Internet at any point of time is searching on Google for something. Therefore all websites swing into action on their SEO strategies to enhance the responsiveness of their website, with the aim to show up on the first few results of the relevant keyword search.
Easily Sharable increases customer loyalty: Sharing is an important means of spreading information. With a great connectivity among family and friends, users likely want to share links to social media, text messages etc. If your information isn’t mobile friendly, it makes sharing difficult and even if one user shares it going through all the hurdles, will the receiving user be able to access it on their smartphone?
Stay Competitive: There are businesses out there offering the same niche of product and service that you are and are easily accessible on mobile. If a user is searching for the product and your competitor’s website appears on the search result as they have a mobile friendly website, then aren’t you missing out? You have a business with great potential; all you need is strategy to smash the barrier between your brand and the users.
Mobile-friendly website is important
A device adaptive website helps create credibility for the business and also portrays a message that the company is up to date with the current technology. For loyal customers you need to first increase the conversion rate of the visitors of your website, and that not happening until the website is easy to navigate. If you liked something on your desktop, you would expect it to be nicely visible when it comes up while you are out with a friend and want to show them. Obviously you won’t be carrying a desktop with you, so at the end you would have to convince them by saying, “no no, trust me it’s a good brand, it’s just not looking good on mobile”.
That is not building you a loyal customer for sure.
Having a mobile-friendly website is imperative, its 2022. People first search online, before stepping out of their home. If your website is about selling stuff online and you don’t have a mobile friendly website: it nothing less than throwing money away. Ultimately, it’s not wrong to say that a mobile friendly website when deployed correctly is an investment with real returns.